Ford Executives May Not Be Confident About New Pricing Scheme
Ford Motor Company (NYSE:F) announced on May 17 that it would begin taking orders for the C-Max hybrid vehicle, the less-expensive alternative to the car's major rival, the Toyota Prius V wagon, the Detroit Free Press reports.
Priced at $25,995, the C-Max is $500 less than the Prius, however if recent insider trading reports are any indication of the company's confidence in the new car and its low-pricing, the vehicle may be far from driving growth for the company.
Ford is touting the new car to be a crossover that has the capabilities of a minivan and the style of sedan, with conventional, rather than sliding doors. The vehicle marks Ford's first serious foray into the hybrid vehicle market, armed with its electric motor and innovative lithium-ion batteries. The car will hit showrooms by fall 2012, according to the news source.
Ford's stock has been on a steady decline since a peak on Friday, May 11. Curiously enough, company insiders with Ford have sold off a total of $15.24 million in stock, with prices ranging from $12.57 to $12.97, in the last three months. By Thursday, May 17, shares had fallen to $10.01.
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