| Filing Date | Trade Date | Insider Name | Event Code | Ownership | Trade Information | Holding % Change | |
| Jun 05/13 | Jun 04/13 | LEVY NATALIE EVE EVP, Merchandising and Design |
S | Direct ownership | Disposed -997 Common Stock, par value $0.10 per share at $53.83 | -1.10% | |
| Jun 04/13 | May 31/13 | LEVY NATALIE EVE EVP, Merchandising and Design |
S | Direct ownership | Disposed -5,000 Common Stock, par value $0.10 per share at $53.65 | -5.25% | |
| May 13/13 | May 10/13 | MATTHEWS NORMAN S Other |
A | Direct ownership | Acquired 843 Common Stock, par value $0.10 per share at $50.77 | 1.17% | |
| May 13/13 | May 10/13 | ALUTTO JOSEPH A Director |
A | Direct ownership | Acquired 379 Common Stock, par value $0.10 per share at $50.77 | 1.80% | |
| May 02/13 | May 01/13 | SCARPA MICHAEL COO and CFO |
A | Direct ownership | Acquired 20,000 Common Stock, par value $0.10 per share | 65.65% | |
| Apr 25/13 | Apr 23/13 | MCCLURE LAWRENCE D SVP, Human Resources |
S | Direct ownership | Disposed -1,368 Common Stock, par value $0.10 per share at $45.04 | -4.04% | |
| Apr 25/13 | Apr 23/13 | LOW KEVIN Senior VP, Store Operations |
S | Direct ownership | Disposed -571 Common Stock, par value $0.10 per share at $45.01 | -1.32% | |
| Apr 25/13 | Apr 23/13 | LEVY NATALIE EVE EVP, Merchandising and Design |
S | Direct ownership | Disposed -2,402 Common Stock, par value $0.10 per share at $44.98 | -2.46% | |
| Apr 25/13 | Apr 23/13 | ELFERS JANE T President and CEO |
S | Direct ownership | Disposed -16,907 Common Stock, par value $0.10 per share at $45.01 | -4.25% | |
| Apr 25/13 | Apr 23/13 | COST BRADLEY P Senior VP and General Counsel |
S | Direct ownership | Disposed -1,680 Common Stock, par value $0.10 per share at $44.99 | -5.15% |
By following the trading activity contained in the table above you will get a better feel for when to buy and when to sell stock in this company. As we mentioned in one of the training videos there are a number of reasons why insiders would sell stock but there is only one reason to buy – they think the price is going to go up.
On the next page we'll look at the companies with the Top 5 Most Active Insider Trading over the last 7 days and how profitable a portfolio could become just by following insider buying and selling signals.